HostGator: Design System
2022 • Web Hosting Services
Design System
Figma
UI
As part of the HostGator UX design team, I co-created the development of a detailed design system and asset library. I worked closely with my leader to create a unified set of design guidelines to ensure consistency across all of HostGator’s platforms.
My role:
UI Design
Component Design
Documentation
Setting goals
Why we decided to build a Design System?
As HostGator expanded its product offerings, we faced challenges in maintaining visual and functional consistency. To address this, we built a design system from the ground up, establishing a single source of truth for design and development.
Unified Product Experience
Ensure a consistent user experience across HostGator’s diverse range of products.
Design and Development Efficiency
Facilitate the workflow for multiple designers and developers working across different teams.
Design Scalability
Create components that can adapt to multiple contexts as HostGator’s products expand.
Consistent Brand Presence
Preserve and reinforce HostGator’s strong brand identity across all user interfaces.
Typography
We defined a clear typographic system to ensure readability and visual harmony across all platforms. This included font combinations, hierarchy, and styles for different contexts, as well as distinctions between desktop and mobile typography.
Brand & Interface Colors
To maintain a consistent and accessible visual identity, we also established a structured color system. This covered brand colors, primary and secondary palettes, and specific applications across different UI elements.
Icons
We developed an icon library covering product icons, illustrated icons, and essential UI icons. To ensure consistency, we also established clear guidelines for both using existing icons and creating new ones, aligning them with the overall design system.
Button components
We defined a set of button components, including primary and secondary buttons, along with variations for different contexts. Additionally, we established guidelines for button states (active, default, pressed, and hover) across both mobile and desktop platforms.
Logo Applications
A set of logo variations was established to guarantee brand consistency across all touchpoints. We defined applications for different backgrounds and contexts, ensuring adaptability while preserving brand integrity.
Impact
As we began integrating the system into our design process, we saw a noticeable improvement in workflow efficiency. By providing clear guidelines and reusable components, we significantly reduced prototyping time.
The DS not only streamlined our design and development efforts, but also ensured the delivery of high-quality, cohesive interfaces across all platforms.
HostGator: Design System
2022 • Web Hosting Services
Design System
Figma
UI
As part of the HostGator UX design team, I co-created the development of a detailed design system and asset library. I worked closely with my leader to create a unified set of design guidelines to ensure consistency across all of HostGator’s platforms.
My role:
UI Design
Component Design
Documentation
Setting goals
Why we decided to build a Design System?
As HostGator expanded its product offerings, we faced challenges in maintaining visual and functional consistency. To address this, we built a design system from the ground up, establishing a single source of truth for design and development.
Unified Product Experience
Ensure a consistent user experience across HostGator’s diverse range of products.
Design & Development Efficiency
Facilitate the workflow for multiple designers and developers working across different teams.
Design Scalability
Create components that can adapt to multiple contexts as HostGator’s products expand.
Consistent Brand Presence
Preserve and reinforce HostGator’s strong brand identity across all user interfaces.
Typography
We defined a clear typographic system to ensure readability and visual harmony across all platforms. This included font combinations, hierarchy, and styles for different contexts, as well as distinctions between desktop and mobile typography.
Brand & Interface Colors
To maintain a consistent and accessible visual identity, we also established a structured color system. This covered brand colors, primary and secondary palettes, and specific applications across different UI elements.
Icons
We developed an icon library covering product icons, illustrated icons, and essential UI icons. To ensure consistency, we also established clear guidelines for both using existing icons and creating new ones, aligning them with the overall design system.
Button components
We defined a set of button components, including primary and secondary buttons, along with variations for different contexts. Additionally, we established guidelines for button states (active, default, pressed, and hover) across both mobile and desktop platforms.
Logo Applications
A set of logo variations was established to guarantee brand consistency across all touchpoints. We defined applications for different backgrounds and contexts, ensuring adaptability while preserving brand integrity.
Impact
As we began integrating the system into our design process, we saw a noticeable improvement in workflow efficiency. By providing clear guidelines and reusable components, we significantly reduced prototyping time.
The DS not only streamlined our design and development efforts, but also ensured the delivery of high-quality, cohesive interfaces across all platforms.
HostGator: Design System
2022 • Web Hosting Services
Design System
Figma
UI
As part of the HostGator UX design team, I co-created the development of a detailed design system and asset library. I worked closely with my leader to create a unified set of design guidelines to ensure consistency across all of HostGator’s platforms.
My role:
UI Design
Component Design
Documentation
Setting goals
Why we decided to build a Design System?
As HostGator expanded its product offerings, we faced challenges in maintaining visual and functional consistency. To address this, we built a design system from the ground up, establishing a single source of truth for design and development.
Unified Product Experience
Ensure a consistent user experience across HostGator’s diverse range of products.
Design & Development Efficiency
Facilitate the workflow for multiple designers and developers working across different teams.
Design Scalability
Create components that can adapt to multiple contexts as HostGator’s products expand.
Consistent Brand Presence
Preserve and reinforce HostGator’s strong brand identity across all user interfaces.
Typography
We defined a clear typographic system to ensure readability and visual harmony across all platforms. This included font combinations, hierarchy, and styles for different contexts, as well as distinctions between desktop and mobile typography.
Brand & Interface Colors
To maintain a consistent and accessible visual identity, we also established a structured color system. This covered brand colors, primary and secondary palettes, and specific applications across different UI elements.
Icons
We developed an icon library covering product icons, illustrated icons, and essential UI icons. To ensure consistency, we also established clear guidelines for both using existing icons and creating new ones, aligning them with the overall design system.
Button components
We defined a set of button components, including primary and secondary buttons, along with variations for different contexts. Additionally, we established guidelines for button states (active, default, pressed, and hover) across both mobile and desktop platforms.
Logo Applications
A set of logo variations was established to guarantee brand consistency across all touchpoints. We defined applications for different backgrounds and contexts, ensuring adaptability while preserving brand integrity.
Impact
As we began integrating the system into our design process, we saw a noticeable improvement in workflow efficiency. By providing clear guidelines and reusable components, we significantly reduced prototyping time.
The DS not only streamlined our design and development efforts, but also ensured the delivery of high-quality, cohesive interfaces across all platforms.