Aurum: Content Platform Redesign
2021 • LegalTech
B2B
UX
UI
Aurum's content platform is a trusted hub for legal professionals in Brazil, reaching up to 1 million readers every month. This project involved a complete redesign — rebuilding the platform to enhance user experience, strengthen brand presence, and drive engagement rates, all while integrating new technologies for long-term scalability.
My role:
Project management
Research
Visual Design
Research Process
Identifying Gaps and Opportunities
To guide the redesign, I conducted research from both inside and outside Aurum. I collaborated with the content team to understand their challenges and analyzed user behavior and market trends to uncover opportunities.
Aurum Insights
Led alignments with the content team, stakeholders, and writers to understand challenges, expectations, and workflow.
Market Research
Researched content market trends to understand best practices and the latest content consumption patterns.
User Research
Analyzed UX data and user interactions to identify pain points and opportunities for improvement.
Key challenges and Insights
After collaborating with the team and analyzing the research, I identified and mapped the key challenges across the platform. By categorizing them into topics such as functionality, conversion, interface, and branding, I pinpointed the areas where we could make the most significant improvements.
Crafting Solutions
After identifying the key challenges, I worked closely with the team to develop a set of targeted solutions. These solutions were crafted to address platform issues, focusing on building a new platform with an enhanced user experience, new features, improved content presentation, better engagement rates and scalability for future growth.
Core Enhancements
New Visual Identity
Design guidelines that ensure alignment with Aurum’s brand and products.
New Features
New features to enhance readability, content discovery, and user experience.
Information Architecture
A structured system that enables smooth navigation and strengthens SEO.
Content Categorization
An organized approach that helps users find relevant content while boosting SEO.
Dynamic Contents
Support for a variety of content formats beyond blog posts.
Scalability
Flexible foundation that reduces manual work and supports continuous growth.
Redesign: Before and After
Before
Old Homepage
Redesigned
New Homepage
The homepage features a more dynamic and engaging layout, with an improved hero area that presents richer information to capture users’ attention right away. Article tags have been added to make content more relevant and provide a better navigation experience.
Before
Old Article Page
Redesigned
New Article Page
The new article page has a clearer structure, improving readability. Breadcrumbs have been added for better navigation, and article tags help users find related content. The sidebar now includes interactive topics, making the page more engaging and navigation easier for extensive contents.
Before
Old Writers List
Redesigned
New Writers List
The writers page now includes tags that show their legal expertise, building trust with readers. The layout is now in three columns, making better use of screen space, and descriptions are scrollable for a cleaner look. Social media links have also been added to highlight their professional background.
Before
Old Writers Profile
Redesigned
New Writers Profile
Each writer now has their own profile page that shows more than just their articles. It highlights their expertise, professional background and builds trust with readers.
Before
Navbar: Software Section
Redesigned
New Navbar: Software Section
The software section in the menu has been redesigned with logos, descriptions, and CTAs, making it easier for users to identify Aurum’s products and understand their value.
Before
Navbar: Content Categories
Redesigned
Navbar: Content Categories
The content categories are now easier to find, making navigation smoother and helping users discover relevant information.
New Sections
Introducing Aurum and their legal softwares
New sections have been added throughout the platform to highlight Aurum’s position as a lawtech company. These sections showcase their software solutions and clarify their offerings.
New Contents
Exploring new content formats and resources
The platform now supports a variety of content types, including documents, e-books, and spreadsheets. This expands the available resources for users to explore, download, and engage with.
Staging Environment and Testing
During the deployment process, I ensured clear communication with the team and organized feedback sessions for testing and refinements. The image below illustrates how team communication was handled during the project.
Impact
The redesign met all outlined goals, leading significant improvements, especially in functionality and usability. By addressing key challenges, the project brought the platform up to date, unlocking its full potential.
The project exceeded expectations by delivering a new platform with improved user interactions, increased brand visibility, new features, diverse content types, less manual work and more scalability.
Aurum: Content Platform Redesign
2021 • LegalTech
B2B
UX
UI
Aurum's content platform is a trusted hub for legal professionals in Brazil, reaching up to 1 million readers every month. This project involved a complete redesign — rebuilding the platform to enhance user experience, strengthen brand presence, and drive engagement rates, all while integrating new technologies for long-term scalability.
My role:
Project management
Research
Visual Design
Research Process
Identifying Gaps and Opportunities
To guide the redesign, I conducted research from both inside and outside Aurum. I collaborated with the content team to understand their challenges and analyzed user behavior and market trends to uncover opportunities.
Aurum Insights
Led alignments with the content team, stakeholders, and writers to understand challenges, expectations, and workflow.
Market Research
Researched content market trends to understand best practices and the latest content consumption patterns.
User Research
Analyzed UX data and user interactions to identify pain points and opportunities for improvement.
Key challenges and Insights
After collaborating with the team and analyzing the research, I identified and mapped the key challenges across the platform. By categorizing them into topics such as functionality, conversion, interface, and branding, I pinpointed the areas where we could make the most significant improvements.
Crafting Solutions
After identifying the key challenges, I worked closely with the team to develop a set of targeted solutions. These solutions were crafted to address platform issues, focusing on building a new platform with an enhanced user experience, new features, improved content presentation, better engagement rates and scalability for future growth.
Core Enhancements
New Visual Identity
Design guidelines that ensure alignment with Aurum’s brand and products.
New Features
New features to enhance readability, content discovery, and user experience.
Information Architecture
A structured system that enables smooth navigation and strengthens SEO.
Content Categorization
An organized approach that helps users find relevant content while boosting SEO.
Dynamic Contents
Support for a variety of content formats beyond blog posts.
Scalability
Flexible foundation that reduces manual work and supports continuous growth.
Redesign: Before and After
Before
Old Homepage
Redesigned
New Homepage
The homepage features a more dynamic and engaging layout, with an improved hero area that presents richer information to capture users’ attention right away. Article tags have been added to make content more relevant and provide a better navigation experience.
Before
Old Article Page
Redesigned
New Article Page
The new article page has a clearer structure, improving readability. Breadcrumbs have been added for better navigation, and article tags help users find related content. The sidebar now includes interactive topics, making the page more engaging and navigation easier for extensive contents.
Before
Old Writers List
Redesigned
New Writers List
The writers page now includes tags that show their legal expertise, building trust with readers. The layout is now in three columns, making better use of screen space, and descriptions are scrollable for a cleaner look. Social media links have also been added to highlight their professional background.
Before
Old Writers Profile
Redesigned
New Writers Profile
Each writer now has their own profile page that shows more than just their articles. It highlights their expertise, professional background and builds trust with readers.
Before
Navbar: Software Section
Redesigned
New Navbar: Software Section
The software section in the menu has been redesigned with logos, descriptions, and CTAs, making it easier for users to identify Aurum’s products and understand their value.
Before
Navbar: Content Categories
Redesigned
New Navbar: Content Categories
The content categories are now easier to find, making navigation smoother and helping users discover relevant information.
New Sections
Introducing Aurum and their legal softwares
New sections have been added throughout the platform to highlight Aurum’s position as a lawtech company. These sections showcase their software solutions and clarify their offerings.
New Contents
Exploring new content formats and resources
The platform now supports a variety of content types, including documents, e-books, and spreadsheets. This expands the available resources for users to explore, download, and engage with.
Staging Environment and Testing
During the deployment process, I ensured clear communication with the team and organized feedback sessions for testing and refinements. The image below illustrates how team communication was handled during the project.
Impact
The redesign met all outlined goals, leading significant improvements, especially in functionality and usability. By addressing key challenges, the project brought the platform up to date, unlocking its full potential.
The project exceeded expectations by delivering a new platform with improved user interactions, increased brand visibility, new features, diverse content types, less manual work and more scalability.
Aurum: Content Platform Redesign
2021 • LegalTech
B2B
UX
UI
Aurum's content platform is a trusted hub for legal professionals in Brazil, reaching up to 1 million readers every month. This project involved a complete redesign — rebuilding the platform to enhance user experience, strengthen brand presence, and drive engagement rates, all while integrating new technologies for long-term scalability.
My role:
Project management
Research
Visual Design
Research Process
Identifying Gaps and Opportunities
To guide the redesign, I conducted research from both inside and outside Aurum. I collaborated with the content team to understand their challenges and analyzed user behavior and market trends to uncover opportunities.
Aurum Insights
Led alignments with the content team, stakeholders, and writers to understand challenges, expectations, and workflow.
Market Research
Researched content market trends to understand best practices and the latest content consumption patterns.
User Research
Analyzed UX data and user interactions to identify pain points and opportunities for improvement.
Key challenges and Insights
After collaborating with the team and analyzing the research, I identified and mapped the key challenges across the platform. By categorizing them into topics such as functionality, conversion, interface, and branding, I pinpointed the areas where we could make the most significant improvements.
Crafting Solutions
After identifying the key challenges, I worked closely with the team to develop a set of targeted solutions. These solutions were crafted to address platform issues, focusing on building a new platform with an enhanced user experience, new features, improved content presentation, better engagement rates and scalability for future growth.
Core Enhancements
New Visual Identity
Design guidelines that ensure alignment with Aurum’s brand and products.
New Features
New features to enhance readability, content discovery, and user experience.
Information Architecture
A structured system that enables smooth navigation and strengthens SEO.
Content Categorization
An organized approach that helps users find relevant content while boosting SEO.
Dynamic Contents
Support for a variety of content formats beyond blog posts.
Scalability
Flexible foundation that reduces manual work and supports continuous growth.
Redesign:
Before and After
Before
Old Homepage
Redesigned
New Homepage
The homepage features a more dynamic and engaging layout, with an improved hero area that presents richer information to capture users’ attention right away. Article tags have been added to make content more relevant and provide a better navigation experience.
Before
Old Article Page
Redesigned
New Article Page
The new article page has a clearer structure, improving readability. Breadcrumbs have been added for better navigation, and article tags help users find related content. The sidebar now includes interactive topics, making the page more engaging and navigation easier for extensive contents.
Before
Old Writers List
Redesigned
New Writers List
The writers page now includes tags that show their legal expertise, building trust with readers. The layout is now in three columns, making better use of screen space, and descriptions are scrollable for a cleaner look. Social media links have also been added to highlight their professional background.
Before
Old Writers Profile
Redesigned
New Writers Profile
Each writer now has their own profile page that shows more than just their articles. It highlights their expertise, professional background and builds trust with readers.
Before
Navbar: Software Section
Redesigned
New Navbar: Software Section
The software section in the menu has been redesigned with logos, descriptions, and CTAs, making it easier for users to identify Aurum’s products and understand their value.
Before
Navbar: Content Categories
Redesigned
New Navbar: Content Categories
The content categories are now easier to find, making navigation smoother and helping users discover relevant information.
New Sections
Introducing Aurum and their legal softwares
New sections have been added throughout the platform to highlight Aurum’s position as a lawtech company. These sections showcase their software solutions and clarify their offerings.
New Contents
Exploring new content formats and resources
The platform now supports a variety of content types, including documents, e-books, and spreadsheets. This expands the available resources for users to explore, download, and engage with.
Staging Environment
and Testing
During the deployment process, I ensured clear communication with the team and organized feedback sessions for testing and refinements. The image below illustrates how team communication was handled during the project.
Impact
The redesign met all outlined goals, leading significant improvements, especially in functionality and usability. By addressing key challenges, the project brought the platform up to date, unlocking its full potential.
The project exceeded expectations by delivering a new platform with improved user interactions, increased brand visibility, new features, diverse content types, less manual work and more scalability.
